In a move that won't come as a shock to gamers and tech enthusiasts alike, Apple has just hiked prices on an array of its products due to escalating memory demands. From the MacBook Neo to the futuristic Apple Vision Pro, you can expect to pay more for your favorite Apple gear, with some items seeing a hefty increase of up to $200. Even the budget-friendly MacBook Neo, which debuted this year and aimed to take on low-end Windows laptops and Chromebooks, is now priced $100 higher. The biggest leap in prices can be seen with the top-tier Mac Studio M3 Ultra, which has shot up from $3,999 to a whopping $5,299 - that's an eye-watering $1,300 jump! The ongoing saga of increasing memory prices this year can be attributed to the surging demand from AI companies building data centers. While Apple isn't the first company to succumb to these price hikes (the PS5 and Xbox Series X saw their own increases earlier this year), it's surprising that they haven't adjusted prices sooner, given Apple's reputation for premium pricing. Looking ahead, memory costs are expected to soar by five times by the end of 2027, according to Xbox CEO Asha Sharma, which means more price bumps could be on the horizon for gaming enthusiasts. Just this week, the Steam Machine also launched at a hefty $1,049 price point, largely due to current memory market conditions. The good news? For now, prices haven't jumped up on Amazon, so if you're in the market for a new MacBook or iPad, it might be worth making your move before those pesky $100-$300 price hikes catch up! Jackie Thomas, Hardware and Buying Guides Editor at IGN and PC components queen, is the one to follow on Twitter @Jackiecobra for all your tech updates.