Sucker Punch Studios' latest PlayStation 5 exclusive, Ghost of Yotei, has become a tourism powerhouse, with towns near Mount Yotei in Hokkaido planning to attract more visitors outside the ski season. The initiative includes official merch collaborations with local craftspeople, curated tours of in-game locations, and promotional efforts focusing on all seasons. With over 3.3 million copies sold by November 2025, a discussion group was formed to explore tourism strategies related to the game, involving seven towns in the area and tourism associations. Niseko, a popular winter destination, aims to capitalize on the game's success during off-seasons, offering Ghost of Yotei merchandise, sustainable wood products, and curated tours of game locations. This follows the success of Sucker Punch's previous game, Ghost of Tsushima, which boosted tourism to Japan's real-life Tsushima Island but faced challenges with managing visitor behavior. With the potential to showcase Hokkaido's spring, summer, and fall scenery, Ghost of Yotei could breathe new life into the region's tourism industry.