Rockstar Games has officially confirmed that the upcoming release of GTA 6 will retail at $80, following in the footsteps of Nintendo's Mario Kart World. While this is slightly below some industry predictions of a $100 price point, it still marks a significant increase in video game pricing. Analysts like Mat Piscatella, senior director and analyst at Circana, predict that more games will follow suit, especially given the current economic climate. Comparisons have been drawn to Call of Duty 2's release in 2005 on the Xbox 360, which set a precedent for other games to raise their prices after its $59.99 launch. However, not all publishers are expected to follow suit, with Nintendo maintaining flexible pricing strategies for first-party Switch 2 games. Dr. Serkan Toto, CEO of Kantan Games, believes that the $80 price tag for GTA 6 will make it easier for other AAA game publishers to justify higher prices. Daniel Ahmad, Director of Research & Insights at Niko Partners, expects strong preorders and day one sell-through exceeding $1.2 billion globally. Potential future releases that could follow the $80 price point include Nintendo's upcoming Zelda: Ocarina of Time remake and Xbox-published titles such as Fable. Piers Harding-Rolls, games industry analyst at Ampere Analysis, believes that GTA 6 can charge $79.99 without major backlash, with many players opting for the Ultimate Edition at $99.99. The lack of early access for the Ultimate Edition and the absence of a Collector's Edition have also been noted. Rockstar is expected to generate significant revenue from GTA 6 over time due to its ongoing support for GTA Online, which continues to generate more than $800 million per year in net revenue for Take-Two.