Rockstar Games has invaded the heart of London, transforming luxury department store Selfridges into a bustling hub of Vice City for GTA 6. The ground-floor installation at Oxford Street features a life-size Grotti Cheetah Classic, signage, and iconography galore! Over 60 exclusive GTA 6 merchandise items are up for grabs, including the eye-watering £2,500 ($3,355) Goodtime State Varsity Jacket. This major activation marks Rockstar's first significant push in the UK, following their previous efforts focusing on Miami – home of Vice City. The action-packed event opened simultaneously at Selfridges Bond Street and online, causing queues of over 100,000 people, some items selling out, but now with queue times dying down. Hardcore collectors shouldn't miss this chance to snag exclusive merchandise before it sells out completely!