The highly anticipated release of GTA 6 has cast a colossal shadow over the gaming industry, with some players opting to sit out on purchasing new games - even Take-Two Interactive's own NBA 2K27. In a financial report, Take-Two, the parent company of Rockstar Games (GTA 6 developer), reported that NBA 2K27 had sold 4 million units - below its expected sales for the period. The company attributed the lower sales to a "crowded launch window," where numerous games were vying for players' attention. In an interview with IGN, Strauss Zelnick, CEO of Take-Two, acknowledged that GTA 6 might have contributed to NBA 2K27's performance. Despite selling below expectations, NBA 2K27 is the second best release in the franchise's history, and Take-Two expects it to sell even more as they roll out additional content. NBA 2K27 was globally released on September 4, 2026. Zelnick's comments suggest that GTA 6 may have not only affected NBA 2K27 sales but also caused some players to forgo other games in favor of Rockstar's upcoming release, slated for November 19. With expectations of breaking all-time entertainment launch records, Take-Two will remain financially stable for the foreseeable future. However, other publishers and developers might face challenges during this crowded gaming season. During the quarter, Take-Two reported revenue of $1.6 billion, slightly below its projected range of $1.62-$1.67 billion. For the fiscal year 2027, Take-Two expects to have an "historic year" driven by their commitment to delivering top-quality gaming experiences. They reiterated their Fiscal 2027 outlook for revenue of $8-$8.2 billion. Wesley Yin-Poole, IGN's Managing Editor, reported on this story. You can reach him at [email protected] or confidentially at [email protected].