In a recent interview with CNBC, Strauss Zelnick, CEO of Rockstar Games' parent company Take-Two Interactive, revealed that Grand Theft Auto 6's Ultimate Edition is experiencing higher pre-orders than the standard edition. This trend, according to Zelnick, could be attributed to die-hard fans eagerly snapping up the game before its release. Despite speculation about holiday discounts, Zelnick hinted at GTA 5's enduring pricing strength, suggesting that potential buyers might not see significant price drops in the near future. The pricing of GTA 6 has been a topic of debate since pre-orders began in June, with the standard edition priced $10 higher than usual at $80. For those desiring the Ultimate Edition's exclusive digital content, they can pay an additional $100. Zelnick recently told IGN that he believes the price reflects the game's value, even calling it a "bargain." The controversy surrounding the game's lack of a physical disc has also been addressed by Zelnick, who maintains that a post-launch physical release is still possible but not guaranteed. GTA 6 will receive an extended look later this month on Netflix, followed by a wider release on YouTube and social media platforms. While some fans are disappointed about the initial paywall, they can watch the deep dive six hours later on August 27th on YouTube. Cade Onder, a freelancer for IGN's news team, is covering all things entertainment, including gaming, film, and more, and can be found on Twitter @Cade_Onder.