El Tigre and The Book of Life creator Jorge R. Gutierrez has ignited a firestorm of controversy by jumping on board to create an AI-animated series for Amazon. This week, the tech giant launched an AI creator fund to motivate content creators to utilize the technology for new TV shows and movies. The animator, known for his work on Netflix's Maya and the Three, has been working on an AI-driven show called Punky Duck for Amazon, despite previously voicing concerns about AI's impact on the industry. In 2024, Gutierrez spoke out against AI, warning it would harm the ecosystem and limit opportunities for future creators. However, his recent decision to embrace AI has left many fans disillusioned and disappointed. Critics argue that he's abandoned his principles and sold out to AI for financial gain, risking the unique human touch that defines his work. Some fans have even taken things too far, threatening Gutierrez's family, prompting him to vow to report any such threats. In defense of his decision, Gutierrez hopes artists will guide the technology instead of being controlled by it. Amazon itself has faced criticism for its reliance on AI in recent years, with past errors in AI-generated content causing controversy.