In a shocking turn of events, the gaming world is abuzz with news about Hasbro, the mighty force behind Peppa Pig, allegedly pressuring child actors to give up their AI voice rights. The popular British animated TV series, which has been under Hasbro's ownership since 2019, is now looking to expand its franchise by using AI for character voices, including minors. An open letter from the Agents of Young Performers Association has brought this issue to light without naming the franchise involved. However, Deadline has confirmed that it's none other than Peppa Pig causing a stir. The letter argues that children can't legally consent to AI voice usage and companies shouldn't ask parents for consent on their behalf. It concludes that any agreement involving a child's voice should be exempt from all AI usage. Since its debut in 2004, Peppa Pig has featured various voices for its younger characters, with the series continually replacing its growing cast. In a statement to Deadline, Hasbro asserted their commitment to protecting child performers and engaging responsibly with AI-related issues. The company acquired Peppa Pig in 2019 for a whopping $3.8 billion and the series is now broadcast in over 180 countries, spawning movies, theme parks, music albums, merchandise, and more. This gaming news has sent ripples through the industry, with many questioning the ethical boundaries of AI usage in children's entertainment.