Xbox Boss Asha Sharma Reveals Exclusive Strategy Depending on Business Health
In a recent interview with Fortune, Asha Sharma, head of Xbox, discussed the company's future approach to exclusivity.
By Game Alert 24 Desk

In a recent interview with Fortune, Asha Sharma, head of Xbox, discussed the company's future approach to exclusivity. She emphasized the importance of multi-platform games as a leading publisher but highlighted that exclusives are essential for building a platform. Interestingly, Sharma mentioned that Xbox's current business isn't healthy, and future exclusives will be contingent upon the health of the business. Two exclusive titles, Gears of War: E-Day (releasing this October) and Clockwork Revolution (2027), were highlighted, with no plans for PlayStation releases. However, first-party games like State of Decay 3 and Senua will be available on PS5 when they launch next year. This decision has sparked confusion among fans, particularly since a PlayStation 5 logo appeared in Gears of War: E-Day art on the official Xbox Podcast. The image was quickly removed, leading to speculation about the reasons behind this and whether Xbox will commit fully to multi-platform releases or opt for selective exclusivity for legacy franchises like Halo while pushing newer IP to all platforms. As Sharma herself stated, "the plan is the plan until it's not the plan," suggesting that Xbox's strategy may evolve based on the success of these exclusive titles. Cade Onder, a freelancer for IGN's news team, reported this development.
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