In a recent internal memo to staff, the new head of Xbox, Asha Sharma, has announced that tough decisions are on the horizon as Microsoft aims to revitalize its gaming brand and boost revenue. Sharma, who took over from Phil Spencer earlier this year, is making significant changes in her first few months, including scrapping the controversial 'This is an Xbox' marketing campaign and introducing new console features swiftly. The memo also revealed Microsoft's intention to be more deliberate in its gaming strategy, signaling a potential shift in game development and studio management. Sharma emphasized that these decisions are aimed at strengthening the Xbox brand, which could involve strategic choices about future projects, investments, and the company's overall direction. While it's unclear if this means a reversal in Microsoft's next-gen console push, it seems likely that tough decisions will be made regarding video games in production and the studios responsible for them. With a vast network of first-party developers already in place and more on the way with Bethesda and Activision Blizzard acquisitions, these "hard choices" could potentially include cancellations or re-evaluation of exclusivity strategies. Xbox is expected to unveil its plans at the Xbox Games Showcase on June 7, where we'll get a glimpse of upcoming titles like Gears of War: E-Day and Modern Warfare 4's DMZ mode. The current generation consoles are approaching their sixth birthday, making this showcase crucial in understanding Sharma's vision for the future of Xbox.