Strauss Zelnick, CEO of Take-Two Interactive, the publishing giant behind GTA 6, dropped hints about the upcoming game while discussing the difficulties of creating hit video games at the TD Cowen 54th Annual Technology, Media & Telecom Conference. Zelnick made a subtle reference to MindsEye, the first project from Build a Rocket Boy - a studio founded by former Rockstar veteran Leslie Benzies. Despite years in development and ambitious metaverse plans, MindsEye ultimately flopped, resulting in massive layoffs. Zelnick noted that creating hits becomes increasingly challenging as entertainment industries mature, stating that while former Rockstar employees have tried to replicate their success, they haven't managed it yet. However, he emphasized that this doesn't mean they can't succeed in the future. Zelnick also discussed GTA 6's long-awaited release, highlighting Take-Two's strategy of not annualizing its franchises like other publishers. He revealed that when he joined Take-Two in 2007, GTA wasn't the number one property, and annualization of higher-ranked properties can lead to inconsistent releases. Despite the long wait, GTA 6 is finally set to launch this November after numerous delays, with Zelnick assuring IGN that its release date remains on schedule.